The Lodge

Mornings on the farm mean cooler temps, cozy fleece, and the official start of flannel weather… it’s about time.

View the full lookbook (and our new fall collection) on

We’re spending September on a beautiful farm -wearing our new fall collection!

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It’s a Tribe leather, cozy cabin sock kind of day, don’t you think?

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Celebrating childhood memories, beloved films, and the 75th anniversary of the The NFB! The Roots x NFB collection was launched at our 80 Bloor St. West location last night with a few of our closest friends.

Line mates Don Green, Wayne Gretzky and Michael Budman model their NFB tee’s and Roots Canada leather jackets.

The Great One Wayne Gretzky and Jason Priestley pose for the camera while Janet Gretzky and son Trevor Gretzky interact with our ‘Log Driver’s Waltz’ green screen activation.

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The Congo-born content creator and Instagrammer Elie Kimbembe shares his love for cityscapes and street wear culture in his new lookbook featuring our fall collection. Read all about @Visionelie’s style icons and his creative process.

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The TIFF’14 celebrations continue at the premiere of Annapurna Picture’s Foxcatcher with Wayne Gretzky in our Commander Jacket and our Co-Founder Michael Budman!

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The National Film Board of Canada (NFB) is celebrating their 75th-anniversary. A world-renowned pioneer in film and digital media, the NFB produces and distributes groundbreaking documentary, animation and 3D films. The NFB gives Canadians a new way to interact with their culture and history― by showcasing works that tell Canada’s stories and explore Canadian issues in a way no other organization can. Today, the NFB is digitizing their entire collection as a cultural legacy for all Canadians- accessible anytime at (and via NFB’s app for smartphones, tablets and connected TV).

In celebration of The NFB’s 75th Anniversary we have created a nostalgic collection featuring some of the NFB’s most beloved films and their iconic 20th century logo.

Proudly made in Canada, this collection honours our love of homegrown talent.

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Learn more about the NFB:

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Where does Eddie Redmayne go for his comfort fashion? Roots, of course!

Redmayne chats about his go-to labels for comfort on
"Off-duty though, you might find Redmayne hitting the mall. His Canadian must-have? “I love Roots,” he said. “I love their cozy jumpers– their sweatshirts. I sit in them in London when I’m having a shoddy day and I feel warmer about the world.”

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Our Co-Founders, Michael Budman and Diane Bald, Don and Denyse Green toasting the entire cast of St. Vincent this weekend!

Congratulations to the entire cast and crew on your world premiere.

In 1975, we asked Nova Scotia Knitting Mills to help us provide every Canadian with the world’s most comfortable sweatshirt. In celebration of our 41st anniversary, we sent 41 lucky people an exclusive reissue of that original archival piece.Our recipients were chosen for their unique style, aesthetic, point-of-view, and of course, their amazing #sweatstyle.

This is an expression of our love for a uniquely Canadian culture committed to an adventurous and comfortable life. @mtischer wears her custom sweatshirt on Second Beach in Stanley Park, Vancouver.

Follow the journey from start to finish on our lookbook ‘The #sweatstyle Project’ on

A cozy sweatshirt - perfect for long walks in Canada’s wind turbine fields. @davidguenther's photography is filled with sweeping views of our country's stunning landscapes.

Learn more about The #sweatstyle Project and our collaboration with some of Instagrams most talented community members on

Inspiration from @grandmotherwolf on a hike!

Read more about The #sweatstyle Project on

We went back into our archives to make an exclusive reissue of one of the first sweatshirts we ever made - want one? Show us your #sweatstyle for a chance to win! Learn more at

@elizabethgadd explores the woods in her custom archival sweatshirt.

Read more about The #sweatstyle Project on

Morning hikes with @bennnnnnnngie wearing our 41st anniversary sweatshirt.

Learn more about the collaboration: view 'The #sweatstyle Project' on