In 1975, we asked Nova Scotia Knitting Mills to help us provide every Canadian with the world’s most comfortable sweatshirt. In celebration of our 41st anniversary, we sent 41 lucky people an exclusive reissue of that original archival piece.
Our recipients were chosen for their unique style, aesthetic, point-of-view, and of course, their amazing #sweatstyle. Every package was hand painted by one of our in-house artists and inspired by the personal style of each recipient.
We joined Magen Boys Entertainment on a summer camp tour across Ontario; we loaded up the tour bus, hit the road and threw an incredible party at every camp we visited!
Summer is winding down and we are missing camp already, so we decided to bring the tour back together and throw a party in celebration of our 41st birthday- with special appearances from Magen Boys Entertainment.