The Lodge

Go behind the scenes of our #sweatstyle campaign, featuring a few of our favourite stylemakers.

Music by Young Wolf Hatchlings

Friend and blogger Amy Patel shows us her #sweatstyle.

Shop Amy’s look

Blogger Alexandra Grant from To Vogue or Bust sports her Grace bag in Tribe on the streets of London.

Shop the Grace Bag

In 1975, we asked Nova Scotia Knitting Mills to help us provide every Canadian with the world’s most comfortable sweatshirt. In celebration of our 41st anniversary, we sent 41 lucky people an exclusive reissue of that original archival piece.

Our recipients were chosen for their unique style, aesthetic, point-of-view, and of course, their amazing #sweatstyle. Every package was hand painted by one of our in-house artists and inspired by the personal style of each recipient.

Tristan O’Brien was one of our lucky custom sweat recipients. This is his interpretation of #sweatstyle.

Share your #sweatstyle with us to win* an exclusive 41st anniversary gift.

* Some conditions may apply. See roots.com/contest for more details.

View the making of The #sweatstyle Project on roots.com

Influencer and stylist Julio Reyes of Fashionights shows off his #sweatstyle.

View our lookbook to see more of Julio’s #sweatstyle

You may recognize Erica Ehm as the original MuchMusic VJ. These days, Erica is mom to Josh and Jessie and the Publisher of YummyMummy.ca — the online destination for modern women raising children.

View our lookbook to see more of Erica’s #sweatstyle

We joined Magen Boys Entertainment on a summer camp tour across Ontario; we loaded up the tour bus, hit the road and threw an incredible party at every camp we visited!

Summer is winding down and we are missing camp already, so we decided to bring the tour back together and throw a party in celebration of our 41st birthday- with special appearances from Magen Boys Entertainment.

Visit 80 Bloor St. West or our Toronto Eaton’s Centre location TODAY from 12-6 for our birthday celebration blowout (and 30% off all sweats!).

Behind the scenes of our #sweastyle photo shoot with blogger Anita Clarke!

View our lookbook to see more of Anita’s #sweatstyle

Blogger by day, media darling by night. Gracie Carroll is on the forefront of Canadian fashion trends for graciecarroll.com.

View our lookbook for more of Gracie Carroll’s #sweatstyle

Behind the scenes at our Roots Canada HQ:

We set-up a #sweatstyle photo booth at our offices in Toronto…. and the hilarity ensued.

Snap a selfie and show us your #sweatstyle to win* an exclusive 41st anniversary prize pack, including a limited edition reissue of one of the first sweatshirts we ever made. See roots.com/contest for more details.

*Some conditions may apply.

Meet Buddy the beaver (spotted traveling on the Toronto subway). He has 41 pairs of sweats to give away today! Follow Buddy on his travels through the city on twitter.com/rootscanda.

Missed buddy on your morning commute? Not to worry all sweats are 41% off in-store and online today only!

Ever wonder what it’s like behind the scenes of a Roots photo shoot?

Check out these impromptu snaps of our photographer and Art Director Ilich Mejia capturing #sweatstyle!

View the #sweatstyle lookbook

In his real life, Degrassi actor and heartthrob Luke Bilyk has incredible personal style (he also enjoys making funny faces for the camera).

View our lookbook to see more of Luke’s #sweatstyle


In celebration of our 41st anniversary, all sweats will be 41% off, today only.

Serious #sweatstyle from bloggers and designers Bianca and Dani.

View our lookbook to see more of Bianca and Dani’s #sweatstyle

In celebration of our 41st anniversary, all sweats will be 41% off, today only.